The new measure shows greater importance attached by the Chinese government to consumer protection, which is a good news to the business operation of name brands.

Recently, SAIC issued a new Opinion to push forward “12315”(the consumer complaint and enquiry hotline) related actions in order to further protect consumers’ rights and interests, with the key measures listed as below:

  • Improve the telephone and web platform of the hotline;
  • Effectively analyze and use the data collected through the hotline in market regulation and in the policy making process;
  • Extend the coverage of the hotline to third party E-Commerce platforms and TV shopping, etc.;
  • Encourage the establishment of an efficient consumer complaint settlement mechanism featuring “advance compensation payment” by business operators like e-commerce platforms, TV shopping channels, and big shopping malls.

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