In his Government Work Report presented at the NPC in early March, Premier Li Keqiang stated that China is to initiate a comprehensive intellectual property administrative reform pilot to improve the existing mechanism for IP creation, protection and usage.

A guideline proposing IP administrative reform was released by the State Council in January this year.

The new measure shows greater importance attached by the Chinese government to consumer protection, which is a good news to the business operation of name brands.

Recently, SAIC issued a new Opinion to push forward “12315”(the consumer complaint and enquiry hotline) related actions in order to further protect consumers’ rights and interests, with the key

As the first implementing rules for the Cybersecurity Law, the Draft Measures define the framework for the Chinese cybersecurity review system, which may impose significant influence on entities’ digital assets and future IT solutions. Related entities are suggested to closely monitor its development.

On Saturday, February 4, the Cybersecurity Administration of China (CAC, also translated

We believe this new initiative will have a bigger impact on foreign app stores, which will face more stringent censorship. Foreign entities may need to pay attention to the developments to ensure smooth distribution and operation of its apps.

On January 13, 2017, the Cyberspace Administration of China (CAC) issued the Notice on Initiating Recordation

The proposed legislation remains staying at high level rules, without imposing real enforcement effects on the platforms such as Alibaba. Nonetheless, there are some encouraging articles entities may leverage on, such as those concerning IPR protection, which, though, are not strong enough in our opinion. Running on-line stores, entities may also need to pay attention

The long-awaited Supreme Court’s trademark judicial interpretation -“Provisions of the SPC on Certain Issues Related to Trials of Administrative Cases Involving the Grant and Confirmation of Trademark Rights” (“Provisions”) – has been just published in January 2017 and will enter into force on March 1st , 2017. The new Provisions address the outstanding challenges and

Alibaba is trying to prove its continuing efforts in fighting counterfeits, as it has been put back to the Notorious Market List. Brand owners may evaluate the effectiveness of the “Big Data Anti-Counterfeiting Alliance” and see if it benefits their online enforcement programs.

On 16th January, Alibaba Group announced the establishment of “Big Data Anti-Counterfeiting

 Authored by Mr. He Jing (hejing@anjielaw.com) and Ms. Lyu Pei (lvpei@anjielaw.com) at Anjie Law Firm

Precis: Ground-breaking decisions have made merchandising rights a useful tool in the battle against bad-faith trademarks

Many rights holders have had frustrating experiences when it comes to fighting bad-faith trademark squatters in China. However, several recent cases have